The 5th sense
The sense of smell is much more powerful than we would imagine. It is 10,000 times more sensitive than our other senses, which means we are far more likely to remember a smell than something we see or touch. In fact, human memory is very intimately tied to smell and this amazing sense triggers as much as three quarters of our emotions. It is also linked to the part of our brain that is responsible for processing memories and learning.
Harnessing the power of scents
Strangely enough, using scents as a marketing tool has been very much overlooked until recently. It is now considered as one of the best way to engage with your customers and employers.
In our competitive world, it is increasingly difficult to catch the attention of your target audience. As smells are strongly linked to emotions, scents can touch your audience in a very positive way. This is the reason why more and more marketers and top brands are using signature scents to promote their brands and businesses.
Create brand recognition and loyalty
Scenting enhances your brand by providing a more powerful customer experience that goes beyond what the eyes can meet and that has a lasting impression. Your brand becomes strongly associated to a fragrance and this triggers recognition. It adds a whole new dimension to your brand, making it more real and more appealing. Everywhere, from hospitality to retail, marketers enhance the unique brand characteristics with the right fragrance.
A nose for business
Sensory marketing is known to increase drastically the intent to purchase. Adding scents to your store helps to create a welcoming atmosphere where customers feel good.
The brand engagement is multiplied and the customers tend to stay longer in your store and spend more. Hotels around the world have strengthened their identity by using signature scents that added a touch of sophistication to the place. Using the right scent is crucial as it needs to convey the right message and leave a lasting, positive impression.
Creating a pleasant work environment
It has been proven that scents can help companies in enhancing the employees working experience. Using pleasant scents create a memorable atmosphere, increase productivity and reduce stress.
However it’s not about any scent: it’s about the right scent. Discover our range and enjoy the smell of success.